Research
Train & Bus travelers more optimistic to start travel post COVID
By M4G Bureau - May 12, 2020
IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers
Consumer demand for non-essential, speciality goods depressed
By Rajiv Raghunath - May 11, 2020
An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months
86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report
By M4G Bureau - April 24, 2020
An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B
How well do you know your client’s customer? The moot question for signage companies
By N Jayalakshmi - April 20, 2020
We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…
Publicis Groupe India launches report ‘Reboot To A New Normal’
By M4G Bureau - April 16, 2020
Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report
Media & Entertainment industry could have knock-on effect: says KPMG report
By M4G Bureau - April 14, 2020
Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.
Impact of COVID-19 on Global Ad Spend
By M4G Bureau - April 03, 2020
Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely
In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report
By Bhawana Anand - April 01, 2020
The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue
OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report
By Bhawana Anand - March 30, 2020
Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%
GroupM estimates growth of 10.7% for Indian Ad market in 2020
By M4G Bureau - February 06, 2020
Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020
