Impact of COVID-19 on Global Ad Spend

As the coronavirus pandemic disrupts every nature of businesses, the PubMatic team monitors the impact on global digital ad spend.

As per the study, total global ad spend declined slightly by mid-March as many of the world’s largest economies reacted to the COVID-19 threat. The impact varied greatly based on advertiser category; Travel, Sports and Science categories experienced the steepest ad spend declines, while News, Hobbies and Interests, and Technology & Computing saw distinct increases.