DOOH market expected to exceed more than US$ 5 Billion by 2022

Market Research Engine has conducted a new report titled “Digital Out of Home Market” which states that the global Digital out of Home Market is expected to exceed more than US$ 5 Billion by 2022 at a CAGR of 10.3% till 2022. Programmatic advertising has a major role in the overall digital out of home market. The programmatic advertising platform is an online auction where media buyers specify their targeting needs, such as audience demographics, time of day and location, still as their budgetary constraints.

The major driving factors of global Digital Out of Home Market are Increased Spending on Programmatic Advertising, Increasing Focus on Business Intelligence and Rising Market Competitiveness and Technological Innovations in Display Technologies. However the study also quoted the Increasing Trend of Online/Broadcast Advertisement as one of the restrain factor for global Digital Out of Home Market.

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in Digital Out of Home Advertising are prominent opportunities factors for ­global Digital Out of Home Market to grow in regions North America, Europe, Asia-Pacific and Rest of the World

As per the report, the challenges factors of ­ global Digital Out of Home Market includes Developing Equipment Suitable for All Weather Conditions and Lack of Standards for Interoperability Between Devices.