Airport advertising is an impactful influencer, says study

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport, with 19% going on to buy. The study, cited in the International Airport Review publication, informs that 80% of frequent fliers noticed advertisements and 42% took action that included visiting a website, going to a store or learning more about a product/brand/service.

More specifically, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewellery store and 41% likely to visit a consumer electronics store.