Ultratech cementing its brand positioning in Goa

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Ultratech cementing its brand positioning in Goa

by M4G Bureau | Jun 26, 2018

Ultratech launches Ultratech Super Cement in Goa to enhance its brand positioning by increasing their product offer. And to promote this, the brand opted for OOH medium. In association with Space Communication, the brand took a variety of formats to create a dominating presence in the state

The brand message - “Sirf Makaan Nahi, Banaaiye Apni Pehchaan”

In sync with its brand identity
High traffic zone

Creating a dominating presence with bus shelters
OOH campaign to deepen the brand presence

Goa is one of the important markets, considering the ongoing infrastructural expansion