Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
by M4G Bureau | Feb 08, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
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Jabong makes the big brand sale even bigger with cluster branding
The metro civil structures taken up in series added value to the campaign
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The e-commerce fashion brand leverages mall media
The online retailer makes the best out of mall media by targeting masses turned up to shop
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Jabong creates a swaggy campaign with large size media
Laqshya Solutions help in hand picking the premium sites to meet the sales target
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