It’s all in the jeans: fbb’s tribute to the good ‘ole attire
by M4G Bureau | Dec 22, 2018
The brands celebrates ‘National Jeans Day’ in Kolkata with India's first ever ‘Jeans Street’
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fbb’s ode to jeans in a Kolkata street
On the occasion of National Jeans Day, the brand converted an entire stretch of 600 ft road adjoining Shakespeare Sarani in Kolkata into ‘Jeans Street.
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The writing’s on the wall: Jeans rocks!
The promo activity for fbb was executed by East Zone Team in collaboration with Trending Alive, a Kolkata based marketing and Event Company, and had more than 85 jeans adorning the ‘Jeans Street’.
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How fbb kicked off ‘Jeanathon’
A great deal of digital content was created to highlight the National Jeans Day and drive impact, which saw popular bloggers across the state participating in the "Jeanathon" campaign by fbb.
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