Aditya Birla Capital positions itself as the ABC of all money matters

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Aditya Birla Capital positions itself as the ABC of all money matters

by M4G Bureau | Nov 24, 2017

Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB

Aditya Birla pillars its new identity

The campaign positions the brand as one stop solution for money issues
Aditya Birla executes extensive campaign in 15 cities

The media mix of the campaign includes large format iconic sites
Aditya Birla paints the airport red

The iconic digital display builds the brand imagery
Aditya Birla creates cluster branding at the airport

The blanket branding at luggage belt was taken to create brand recall