With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm’s innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.
Leveraging digital OOH innovations are the best way to make the younger generation consider your brand ‘cool’ and today ‘cool’ has become a monetize-able entity.
Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won’t be conducive to speed reading.
AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.