OOH Speak
  • “OOH is the most multifaceted medium”

    “OOH is the most multifaceted medium”

    As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India. If a few mobile phone brands have used OOH as the most creative and effective medium, we can’t skip the name of Gionee. From using LED battery bars to denote the long battery life of the phone to showcasing the effectiveness of selfie lights – each positioning was tried, tested and succeeded on billboard space by this Chinese smartphone manufacturer. Outdoor Asia chats up with Nomit Joshi, Assistant General Manager – Marketing, Gionee India.

    “We are looking at a minimum of 10-15% share of total OOH revenue pie”

    “We are looking at a minimum of 10-15% share of total OOH revenue pie”

    With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.

    “Domain expertise can make outdoor do wonders”

    “Domain expertise can make outdoor do wonders”

    While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

    Media embraces tech for monitoring & 3rd party certification

    Media embraces tech for monitoring & 3rd party certification

    Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm’s innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

    “Moving, interactive hoardings can spur more innovations”

    “Moving, interactive hoardings can spur more innovations”

    Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

    Built to Grow

    Built to Grow

    It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

    Imagine, Innovate & Grow

    Imagine, Innovate & Grow

    Leveraging digital OOH innovations are the best way to make the younger generation consider your brand ‘cool’ and today ‘cool’ has become a monetize-able entity.

    Professionalism must take centre stage

    Professionalism must take centre stage

    Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.

    “Airports offer us high footfalls and niche clientele both”

    “Airports offer us high footfalls and niche clientele both”

    Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won’t be conducive to speed reading.

    AdWise Analytics: Increasing transparency in OOH

    AdWise Analytics: Increasing transparency in OOH

    AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.