"Domain expertise can make outdoor do wonders"

Yogesh B Dutta says the key reason behind CP Plus opting for OOH as a major advertising vehicle was to create a mass appeal for their products. “We believe that security is no longer a luxury for VVIPs but an absolute necessity. This is exactly the message that we tried to communicate through simplest of text and creatives of our OOH campaign,” he says, while adding that “you can’t dish out all your information through OOH but what you can positively do is creating a buzz. And, only freshness can bring you that.” He further explains, “We have not stopped working on bringing more freshness to our outdoor creative. Last year, we used multi colours and this year we have used a single colour to cut down the clutter.”

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