B Natural grabs attention of health-conscious Mumbai

Crossroads, a unit of IKON, has executed the brand campaign in Mumbai

ITC’s Aashirvaad Atta gives OOH audience food for thought

Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia’s Nabamita Chatterjee. Edited excerpts: read on...

Urban Ladder: From online to outdoor

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand’s approach for this medium. read on...

Projection mapping can add a new dimension to OOH advertising

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China’s Zhuhai region.read on...

Don’t wait, just fly!

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport. read on...