Bandhan Bank turns Kolkata to a blue city for their launch

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

Vodafone Doubles Campaign creates a buzz at GIP, Noida

This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering, “Double Data\" for pre-paid customers.

DMRC’s rapid expansion paves the way for outdoor media

DMRC is all geared up to venture further parts of Delhi/NCR through its networks, thus engaging even larger number of target audience for outdoor media. read on...

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns. read on...

‘Media Eyes’ billboards track consumers’ ages in Birmingham

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.read on...

JCDecaux Launches The Salford Arch and its New Nationwide Network – The Gateways

One of JCDecaux’s largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina. read on...