“OOH is the most multifaceted medium”

As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India. If a few mobile phone brands have used OOH as the most creative and effective medium, we can’t skip the name of Gionee. From using LED battery bars to denote the long battery life of the phone to showcasing the effectiveness of selfie lights – each positioning was tried, tested and succeeded on billboard space by this Chinese smartphone manufacturer. Outdoor Asia chats up with Nomit Joshi, Assistant General Manager – Marketing, Gionee India. read on...

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

JCDecaux Belgium gets to handle Brussels Airport for 7 more years

Having already been a partner of Brussels Airport for 10 years, committed to its strategy focused on quality and technology innovation, JCDecaux will provide BAC with its expertise to optimise both the passenger experience and visibility of advertisers, by upgrading 80% of the existing displays and ensuring a very high number of digital displays.read on...

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean’s iconic UK DOOH locations, or via The Alliance network internationally. read on...