OOH News
Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising

Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising

Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd, has over 29 years of experience in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors

Streettalk executes TVS Tyre’s celeb OOH campaign

Streettalk executes TVS Tyre’s multi-city OOH campaign across several formats.

Good Knight connects with rural audience at Pandharpur Yatra

Good Knights Fast Card connects with its rural customers at Pandharpur Yatra through numerous, ATL, BTL and OOH activities. Executed by Vritti i-Media, the campaign was able to reach 20 million and increase brand awareness.

AdWise Analytics: Increasing transparency in OOH

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry. read on...

“I expect OOH industry to clock 12-13% growth”

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia. read on...

‘doohfa’ opens up conversation between DOOH advertisers & Instagram content owners

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.read on...

Out of Home Advertising Up 4.6% to $7.3 Billion in 2015

2015 Revenue Tops Previous Historical High Set in 2007. The revenue total marks an all-time high for OOH with 23 consecutive quarters of growth since the recession. read on...