VOLVO & BMW showcase at DMRC’s premium Airport Express Line

Automobile majors VOLVO and BMW resort to DMRC’s Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.

Dollar ups the visibility quotient for ForceNXT

The brand’s outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.

Prestige Sings its Song Through Outdoor

Executed by Coral Media, the innovative two month campaign ‘Song of the South’ by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment read on...

“OOH fraternity has gone overboard in misusing grey areas of OAP”

As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital. read on...

A Report From the Future By: Stephen Freitas

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.read on...

OAAA Celebrates 125 Years of Serving OOH

Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today’s leaders.read on...