OOH News
Zee Melt 2016 kicks off in Delhi

Zee Melt 2016 kicks off in Delhi

Zee Melt 2016, an innovative marketing and design event spanning over 2 days started in Delhi today with a well-thought range of sessions and workshops involving some of industry’s masterminds.

Asian Paints promises stain free walls this Onam

MOMS executed a highly visible campaign for Asian Paints in all major cities across Kerala, covering more than 50,000 sq ft area.

Raymond brings in the festive spirit of Onam through OOH

Raymond partnered with MOMS Outdoor to promote and celebrate the everyday life with their new campaign,“Celebrate this Onam with Fashion.”

Built to Grow

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy. read on...

Imagine, Innovate & Grow

Leveraging digital OOH innovations are the best way to make the younger generation consider your brand ‘cool’ and today ‘cool’ has become a monetize-able entity. read on...

OOH Advertising up 4.1% in Q2 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data. read on...

DOOH product ‘doohfa’ wins across three innovation categories in the Australian Business Awards 2016

The awards recognise OFA’s achievements in the out-of-home industry through the research and development of doohfa.read on...