Ecosys OOH revs up Renault Kwid Climber to “Live for More Style”

The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.

Park Avenue deo wafts through the OOH air

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

Travellers enjoy Samsonite’s VR game at Sydney airport

Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.read on...

oOh!media, APN Outdoor merger likely to be completed in July

The combined entity will become Australia’s largest outdoor operator, with more than 50% market share.read on...