Urban Ladder offers the best seat to passengers at KIA

To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge

DDB MudraMax-Experiential crafts signature bat campaign for LG

LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favourite team

“We Have Selected Avenues Where The Audience Is Relaxed”

Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket. read on...

‘Traffic counts are a good starting point for OOH accountability’

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights. read on...

Don’t wait, just fly!

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport. read on...

Creating a lager effect

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.read on...