Parachute Advansed urges Mumbai to ‘de-stress’ with ‘aromatherapy oil’

Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

RBI rolls out pilot awareness campaign at Patna Railway Junction

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

“We Have Selected Avenues Where The Audience Is Relaxed”

Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket. read on...

‘Traffic counts are a good starting point for OOH accountability’

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights. read on...

Don’t wait, just fly!

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport. read on...

Creating a lager effect

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.read on...