OOH News
OOH industry sceptical of BBMP’s push for new ad policy

OOH industry sceptical of BBMP’s push for new ad policy

Industry leaders question the civic body’s elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru’s OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry’s future business prospects.

The Body Shop engages with customers at Cyber Hub, Gurgaon

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand’s loyalty towards the environment along with special services for its customers.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

World’s fourth largest and India’s largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

“OOH plays a very important strategic role in our circle campaigns”

Sunita Bangard, President – Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign. read on...

Measurement of ROI is difficult in OOH

Deepika Tewari of Tanishq shares the brand’s equation with outdoor and its role in capturing their TG. read on...

‘doohfa’ opens up conversation between DOOH advertisers & Instagram content owners

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.read on...

Out of Home Advertising Up 4.6% to $7.3 Billion in 2015

2015 Revenue Tops Previous Historical High Set in 2007. The revenue total marks an all-time high for OOH with 23 consecutive quarters of growth since the recession. read on...