Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience

Apex Ultima Protek steals the thunder in the outdoor

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline “Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints’ Apex Ultima Protek, featured prominently in the creatives.

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

All eyes on Tube advertising in the UK

Exterion Media reveals why London Underground commuters are great targets for new brandsread on...

OOH investments in New Zealand scale $100mn in 2016: OMANZ

OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancyread on...