Wagh Bakri Tea reinforces consumer bonding around ‘Pehli Mulakat’

Wagh Bakri Tea Group’s ‘Pehli Mulakat’ campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Telangana Tourism soars sky high to beckon tourists to the state

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

Managua city takes OOH route to give identity to its streets

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.read on...

oOh!media, APN Outdoor merger called off

The much anticipated $1.6 billion merger between oOh!media and APN Outdoor was called off over concerns raised by the Australian Competition and Consumer Commission (ACCC)read on...