Platinum glistens under the OOH glare

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI’s premium offerings

HR Johnsons drives home lifestyle solutions

The campaign was planned and executed by MOMS Outdoor Media Solutions in Maharashtra, Tamil Nadu, Kerala and Goa.

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

Piccadilly Circus billboards go dark for 1st time in many years

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017read on...

DOOH spurs Australia OOH growth

Australia’s OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Associationread on...