OOH News

Smartphone brand Mi checks in to metro airports

The 3-month campaign, planned and executed by Times OOH, connects with the brand’s high-flying target audience

People’s edgy trends strut on Bengaluru’s OOH firma

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

Age UK turns to geo-targeted billboards to connect with lonely elders

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls aroundread on...

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Parkread on...