OOH News
56th FEPE Annual Congress to be held in Budapest during June 10-12

56th FEPE Annual Congress to be held in Budapest during June 10-12

The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on OOH and wider media and advertising industry insights. The Congress will also have an expo.

Kotak Mahindra Bank launches high-decibel OOH campaign post merger

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers

JadeBlue goes to 11 cities to showcase summer collection

The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia’s Nabamita Chatterjee. Edited excerpts: read on...

Urban Ladder: From online to outdoor

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand’s approach for this medium. read on...

Don’t wait, just fly!

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport. read on...

Creating a lager effect

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.read on...