OOH News
DDB Mudra Group announces leadership transition

DDB Mudra Group announces leadership transition

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Zee Kannada’s ‘Sa Re Ga Ma Pa’ calls the tune in the outdoor

The 13th season of the channel’s popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH

Fiat’s Urban Cross slips into cruise mode on OOH tracks

Ecosys OOH planned and executed the high-decibel campaign

“We are looking at a minimum of 10-15% share of total OOH revenue pie”

With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives. read on...

“Domain expertise can make outdoor do wonders”

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns. read on...

Sprinklr launches new display solution for rich DOOH experience

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centresread on...

Daktronics enhances its DB-6000 digital billboard series

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales managerread on...