Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
The combined entity will become Australia’s largest outdoor operator, with more than 50% market share.
AR can turn the device in people’s hands into an interactive platform that bridges the online and the offline worlds
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Ink™ initiative on the streets of London before continuing on to Berlin, New York and Singapore.
The Council of Paris - the assembly responsible for governing the city – has voted for a new contract for outdoor advertising in Paris, which includes a ban on any "sexist and discriminatory" ads appearing across the city.
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank’s ‘CAN’ brand campaign. They are appearing on over 1,100 of oOh!’s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres