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Home » Digital OOH » Council of Paris says big'No' to sexist outdoor ads

Council of Paris says big'No' to sexist outdoor ads

By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.

 

The Council of Paris - the assembly responsible for governing the city – has voted for a new contract for outdoor advertising in Paris, which includes a ban on any "sexist and discriminatory" ads appearing across the city. A Business Insider report says the new contract that comes into effect from January 1, 2018, mandates the outdoor advertising company JCDecaux - which won the contract - not to distribute any ads including:

  • Sexist stereotypes
  • Homophobic images
  • Any degrading, dehumanising, or offensive representations of women and men Ethnic discrimination
  • Discrimination of nationalities
  • Religious discrimination
  • Ageist images
  • Images that adversely affect human dignity.
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