Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
Fashion brand FBB has marked a big presence on the Delhi Metro Line III with a wrap of the rakes operating on this line. The campaign, which went live early this month, is targeted at the large young commuters who travel on this line that connects Noida City Centre and Vaishali with Dwarka. OOH media firm eg. communications holds the media rights on this DMRC stretch.
FBB has showcased its summer collection in this campaign, which is part of the brand’s multi-media communications including TVC. Brandscape has executed the campaign. Shalini Saxena, media consultant with Brandscape, told Media4Growth, that FBB sought to target the youth through this campaign. As such, the brand has targeted places like malls, markets and indeed Delhi Metro lines where the youth are seen or hang about in great numbers.
Shalini also informed that FBB has also used extensively used hoardings, billboards and unipoles for the campaign which will conclude by the end of April. A new campaign known as PHS (Public Holiday Sales) for Big Bazaar would commence from May.
