JadeBlue goes to 11 cities to showcase summer collection

Popular menswear brand JadeBlue has rolled out an outdoor campaign in 11 cities to showcase its summer collection. The cities covered are: Ahmedabad, Hyderabad, Surat, Baroda, Indore, Rajkot, Udaipur, Pune, Bharuch, Bhavnagar and Vapi.

The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign. "The campaign creative highlight's the message, "Where's Summer?' which is the advertising proposition of JadeBlue to showcase our spring summer collection.  This year's campaign touches high fashion notes with the models having fun under extreme desert heat. At JadeBlue we have been using outdoor media for 20 years now. We take into account movement of our target audience, where they shop, their daily commuting route, high streets, site visibility, sizes etc. and site selection and implementation is done on our own,” said Jitendra Chauhan, CMD, Jade Blue Lifestyle India.

He added, "We are complementing this campaign through other media like print, social media and in-store communication and we are tying up with leading multiplexes in more than 15 cities and will use backlit standees very soon for the promotions.”