Kinetic WW India launches Aureus & Aviator

Kinetic WW India, a global leader in contextually connecting and activating audiences on the move, has launched a state-of-the-art OOH planning tool – Aureus and a specialised airport division - Aviator. Aureus is a unique OOH planning software with end-to-end solution right from brief to estimate; while Aviator is a specialised division designed for planning and buying of airport media.
 
Aureus is designed to work seamlessly between all partners in the OOH media value chain including business associates, agency buyers and planners and clients to deliver smarter OOH media planning for every campaign. Aureus harnesses local market insights including traffic counts, points of interest and detailed inventory data on a unified base – to craft bespoke OOH media plans basis data criteria. “In association with GFK Mode, we have assembled traffic count that derives to the rational of Plan,” states the company release.
 
Aviator is the global specialist in providing media and marketing solutions for today’s connected traveller. It puts the traveller at the centre of everything it does. There is use of data and technology to deliver vendor-agnostic investment solutions. “With Aviator, we have access to 100% of the world’s airports, reaching 3.6 billion travellers, states the release.

Pertinent to note that global air passenger traffic has grown by 6.5% and India will be 3rd largest aviation market by 2020 – worth $40 billion.

Suresh Balkrishana, CEO – South Asia & Middle East, Kinetic WW, during launch said, “Kinetic WW is known for offering the best-in-class solutions and innovative solutions to a multitude of clients and brands. We have always kept our audience in the centre of planning and these initiatives map their travel pattern, and consumption of media. With the introduction of Aureus and Aviator, we are confident that the client experience will be enhanced as it will make the planning and buying process more accountable and logical. This is another step in our constant endeavour of offering world class services to our clients.”

As the global leaders in planning and buying OOH media, Aureus and Aviator are the opportunities brands targeting audiences in India have been waiting for. This service brings precise data to help connect and activate today’s jet-set traveller – in the era of new-mobility. It delivers the OOH and airport solution from the perspective of strategy and planning; right to implementation and accountability.

Speaking about Aureus, Paula Fernandez, Global Director – Head of Data Tools & Analytics, Kinetic WW, said: “At Kinetic we understand that our business needs to be driven by data and technology to provide a leading service. Aureus in India will drive better strategic capabilities to our solutions as we integrate different sources of data to provide a better understanding of the media and the consumer landscape. This is the first stage of implementation of a system that is continuously evolving to adjust to the rapid changes of our industry. Following stages will include an improved integration with the market place to allow a seamless transaction with the vendors, and the implementation of more complex digital planning and buying capabilities.”