Pizza Hut rides cable cars in Gurgaon's Cyber Hub

In promoting a new range of pizza and a few new offers, pizza restaurant chain Pizza Hut has wrapped 12 cable cars that run within Cyber Hub in Gurgaon. Pizza Hut runs this small campaign as their BTL activity to promote their offers in the crowded vicinity where their outlets are located.

Executing the activity, Arjun Nanda, Director, Eye Candy Visuals, said, “The campaign was a brand building exercise for Pizza Hut’s new launches and offers. The branding created a buzz and the brand went in for branding a dozen cable cars thereafter.”