Madison Media appoints Vinay Hegde as Sr. Vice President - Buying

Madison Media has just announced the appointment of Vinay Hegde as Sr. Vice President Buying reporting into Neelkamal Sharma, COO – Buying for the group. Vinay joins the agency from Starcom Mediavest Group where he was National Trading Director. His new position will be based in Mumbai.

Vinay has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “I am delighted to have Vinay join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none.  He will bring considerable heft to Madison’s prodigious Buying strength.”

Vinay Hegde, exclaimed on his appointment, “I am delighted and look forward to using my experience to contribute to the crystallisation of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”