Global OOH expert David Payne to speak at OAC 2016

While technology adoption will increasingly determine the future course of OOH business in India, sustained business growth will come from competitive benchmarking and best practices. David Payne, Founder of UK-based Mediabridge Global, will speak about how Indian OOH could benchmark itself with developed and emerging OOH markets around the globe. In his address on the theme "Watch and learn: Then do it better”, David will cover diverse areas like competition, accountability, consolidation of business, use of technology, etc.

David launched Mediabridge Global earlier this year after he left Kinetic Worldwide. Mediabridge is a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place.

As CEO of Kinetic EMEA, David led the expansion of the Kinetic European network from four to 12 countries. In August 2009, he moved to New York taking up the role of CEO Kinetic Americas, firmly establishing the OOH agency model in the USA and taking Kinetic to #1 OOH buying shop in the market. In 2013 he returned to London to head up the Emerging Markets team, with continued expansion in to Russia and LatAm.

David Payne has dedicated more than 20 years of his professional life working within the global OOH media industry. Early in his career, working in the UK, he was part of the start-up team that launched Outdoor Connection, one of the UK's most successful OOH buying brands. Since 2005, David held a number of senior management positions at Kinetic Worldwide.