Jameson makes a towering presence inside Delhi airport

Jameson, an Irish alcohol brand, took Delhi's Indira Gandhi International Airport to the next level of cool with its eye-grabbing promotional activity. The brand's team and TIMDAA created buzz with an entire set designed to emulate a swanky urban and chic salon with all the picturesque details of quaint little high stools in wooden finish. The activity area became a showstopper as it was right in the middle of the canyon area and a real eye-catcher with its clutter-breaking look.

A giant sized bottle of the product was displayed. It got every viewer's attention and also became the talk of the town. The bottle towered high above the crowds provided both recall and eyeballs. Onlookers were seen taking pictures with the entire display and enjoying the moment created by the promotion. There were promoters educating the audience about the heritage of Jameson's.

While the promotional space is the key element that sets this campaign apart, the media plan for the airport includes immense exposure on the digital screens and the travellators as well.

The travellators exhibited the branding in high contrast creative visuals that increased the footprint of the campaign giving it an all-encompassing feel. The creative visuals rolled out on the digital media were kept sharp, consistent and added liveliness to the brands image.