Flipkart taps tier 1 , 2 cities through OOH

by VJ Media Bureau | April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

E-commerce major Flipkart recently rolled out two OOH campaigns consecutively, one to introduce their new Flipkart Helpline and the other to launch their shopping site’s new mobile app. The idea was to create visibility across certain cities. Both the campaigns were handled by Laqshya Solutions.
 
The first campaign, which focuses on introducing Flipkart’s new Helpline, has been launched across Nagpur, Nasik, Aurangabad, Jaipur and Kota. The second campaign for Flipkart’s new mobile app was spread specifically across major Indian airports in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Ahmedabad and Nagpur.
 
Speaking about the two campaigns, Atul Shrivastava – COO, Laqshya Media Group, said, “To enhance the visibility for Flipkart, we used a wide range of media vehicles such as billboards, unipoles, bus queue shelters, airports, pole kiosks, mobile vans and ambient branding in malls. We have also launched some fun coffee shop branding to engage with younger consumers. For the mobile app campaign, we specifically focused on the use of airport media across the country because it allows us to engage with a more focused audience.”
 
For the mobile app campaign at various airports, the target audience included frequent flyers and regular air travellers. Therefore the campaign used different types of media at the airports like the baggage conveyor belts and displays at the security check-in.
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