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Home » OOH Solutions » Fujifilm India opens graphic arts demo centre in Gurugram
Fujifilm India opens graphic arts demo centre in Gurugram

By Bhawana Anand - November 21, 2018

The centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printer

Fujifilm India has launched its second graphic arts demo centre, in Gurugram, the first centre having been set up in Mumbai. The demo centre has been designed to demonstrate Fujifilm India’s latest innovations in graphic arts technology and to give prospective customers a first-hand experience of the company’s wide-format printing prowess. The Demo Centre houses Fujifilm’s latest version of Acuity LED 3200R and Acuity EY wide format printers.  These super-wide printers with LED UV technology, are able to print on a range of rigid and flexible media for different types of application.

Commenting on the occasion, Haruto Iwata, Managing Director, Fujifilm India, said, “The objective of opening a demo centre is to give a live experience of our printing products to our customers as seeing is believing. With our world-class printing technology, we are committed to providing the best user experience. Our Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment. We look forward to adding more products at our centre going forward.”

S M Ramprasad, Head -- Graphic Arts Business, Fujifilm India, added, “We want our customers not just to experience our products, but to experience the complete application which can create a lasting impact for their brands in sign and graphic communications. Also, our customers can see for themselves the value that our solutions can bring to their business. We are confident that the Demo Centre in Gurugram will establish benchmark levels of customer and ownership experience, helping them take more informed decisions on our products.”

The demo centre is part of Fujifilm India’s aggressive expansion plan in India as the company is targeting double-digit growth in business, of which the graphics arts segment is a key growth driver. The company has already crossed 100 units of Acuity installations in India, selling 5-6 units every month. It is now targeting doubling its current installations on the Acuity range with more innovative products with focus on tier 2 and 3 markets as well.

The Acuity range of printers has been a success with their speed, quality and precision in work. Moreover, they are energy efficient and much kinder to environment.

The new Acuity LED 3200R can produce quality super-wide display and exhibition graphics in the most cost-effective way. With low energy LED UV curing technology, the Acuity LED 3200R delivers excellent production efficiency with impressive productivity. Its specially formulated Fujifilm Uvijet inks can print on a wide range of display materials.

The flatbed Acuity EY offers the perfect combination of near photographic print quality, production output and investment cost. With Uvijet inks the Acuity EY can print on a broad range of rigid and flexible PoP materials up to 48 mm thick and the white ink option provides an opportunity to print high value materials like wood, metal, clear and coloured products.

The centre will also serve as a training ground for the company’s existing customers, providing provision for testing new substrates.

The Indian sign and graphic printing industry is growing at 10-15% annually.

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