Young Outdoorians to cross swords at OAC

The third edition of the popular Young Outdoorians! Contest will be held at the Outdoor Advertising Convention (OAC) 2015 venue (Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai) on July 24-25. The Contest will feature five teams, with each Team comprising four members drawn from registered participants representing different brands, media owning firms or OOH specialist agencies.

On July 24, the Teams, each led by a Team Leader, will be briefed by the anchor of the contest Emmanuel Joseph, Deputy Manager-Media, Foods Business, ITC Ltd, on a client's branding objective and the expectation from outdoor advertising for the particular branding initiative. The Teams will thereafter work independently to come up with an Innovative Outdoor Media Plan.

On July 25 the Team Leaders will present their respective Media Plans before a Jury comprising brand marketers and OOH industry leaders. They will also make brief presentations to the OAC audience at a dedicated session.

The winners of the contest will receive their prizes at the Outdoor Advertising Awards (OAA) 2015 function that will be held at the same venue in the evening of July 25.