Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news
By M4G Bureau - March 15, 2017
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.
Vritti I-Media always offers media solutions through a unique mix of technology and advertising. While the official information is not easily accessible in rural and remote areas and because of this many eligible people lose out on job opportunities, “Vritti Rozgar Vaani” was launched to bridge this gap. Vritti Rozgar Vaani is an innovative, first of its kind of employment news medium in the audio format that is available at state transport bus depots in Rajasthan.
Buses are the major means of public transportation and bus stations are the places where people spend time waiting to embark on their journeys.
Vritti I-Media installed audio announcement systems at most of the bus stations in the state, providing information on arrival and departure of buses. The company informs that 45% of the passengers coming to the bus stations are youth in the age group of 18 to 30, the segment that seeks job opportunities. Bus stations are an apt place to reach out to this youth TG with employment news.
Vritti Rozgar Vaani is an OOH innovative audio medium that helps connect people across Rajasthan; this medium reaches some 12 lakh people a day across 34 bus stands.
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures. Vritti I-Media initiated this innovative employment newscast at 34 bus stations, that too free of cost. Some 4-5 employment information pertaining to the services sector, public sector, semi-government and banking sector are being provided daily at these bus stations and these are sponsored by different brands.
Vritti Rozgar Vani is not just about announcing vacant positions in these sectors but also explains the application process. Vritti I-Media’s endeavours are commendable and now efforts are being made to set up Rozgar help centres.
The youth from rural and far flung areas are attracted to Vritti Rozgar Vaani since it is helpful in building their future. There is a phenomenal response from the youth toward these job opportunities. Brands like JK Cement, Upkar Prakashan, ARl Infratech, Navkar Hospital and many others are sponsoring these job opportunities and using this medium effectively to reinforce their brand presence. The uniqueness of the medium is that it commands nearly 100% captive audience at the bus stations.