Uni ads bags bus media rights in Hyderabad & Secunderabad

Uni ads, a key player in fleet advertising, has expanded its portfolio by bagging exclusive bus media rights covering the twin cities -- Hyderabad and Secunderabad, allotted by the Telangana State Road Transport Corporation for the duration of 5 years. The contract allows the advertising display on city Ordinary, Sub-urban, Mofussil and Pallevlugu buses operated by the authority. Uni ads will have 200 sq.ft media space  including side and back panels on more than  2,500 buses.

While confirming the news to Media4Growth, Rajendra Kumar, Chief Executive, Uni ads said, “Bus branding is quite impactful as it is almost like a mobile hoarding which is on the move and catering to a larger audience. This routes connect with almost 3.5 million passengers everyday comprising working professionals, youth and house-makers, which is quite a good mix for any brand to cover”.

The media owning firm, which also operates bus branding in Andhra Pradesh, finds this a significant addition to their portfolio as they will be able to provide new routes and extend the brand reach for their existing clients.