Ugadi adds sparkle to Hyderabad Airport!
By VJ Media Bureau - April 23, 2013
Rajiv Gandhi International Airport, Hyderabad wore a festive look for Ugadi recently to greet passengers, while some brands carried out innovative customer connect initiatives in tune with the celebration.
The airport wore a festive look as a part of these celebrations while the passengers were greeted at the departure entrance with a colourful rangoli pattern decorated around beautiful lit urlis. From AC vents to walls and to scaffoldings, the total area was ornamented with festoons of flowers, mango leaves and streamers to give the traditional festive touch.
A beautiful welcome arch adorned with garland of flowers, tall vases holding bouquets and flowing cloth drapes at the security check and a big fibre kalash having elaborate design bearing a giant coconut all were strategically placed to evoke an appealing atmosphere. All lifts, pillars, boarding gates, baggage retrieval areas were decorated with jute chatais and mauli decorations so that the entire area gets filled with different colours to augment the festive look.
The experiential zones linked with the Ugadi festival has been created to connect with the passengers and enhance the importance of the celebrations. For example, a photo booth was set up by IndiaFirst, the main sponsor for the event, with arrangements made to get oneself clicked in traditional attire. In keeping with the Ugadi custom, a Tarot Card reader was present to foretell your fortune in the days to come.
To complete the festival spirit, a special area was earmarked near the Food Court where sampling of confectioneries and chocolates were conducted. Adding to this, Gandour Chocolates distributed samples of its popular Yamama Cake & Safari Chocolate Bar to the kids. While popular cartoon mascot Chota Bheem was an added attraction for children as it moved around promoting its animated entertainment series & movies along with display of standees.
This innovative activities carried out-of-home, attracted corporate sponsors who accepted the fact that this provided them with an exclusive opportunity to generate goodwill and greater recall for their brands. It helped them to hit well-defined target audience, so that they can build a strong brand connect, during the entire period of time.
The sponsors for this Ugadi Utsav also included India First which showcased its varied, tailor-made insurance products and Kohler Gensets, which displayed one of its leading models of generators for domestic use to overcome the problem of power cuts. The first ever initiative to celebrate this regional festival across the Hyderabad Airport has been encouraged with positive responses. Thus in the near future similar successful model activities may become more visible in the different other airports celebrating the true culture of our national festivals.