‘Transit media & internet make a strong combination’

Speaking the theme of ‘Client service effectiveness and evolution in transit advertising’ at the International OOH Congress in St Petersburg, Russia, Alexander Epin, CEO, TMG, said the soccer World Cup hosted in Russia spurred saw a remarkable spurt in innovative transit media advertising. A major brand like Coca-Cola also used creative use of DOOH in bus branding.

Stating that the programmatic epoch has not arrived yet, Alexander said that it is necessary to develop a one-stop shop for transit solutions first. It would be equally important to provide integrated reports to clients basis transit media data.

Highlighting the advantage of packaging transit media and Internet, Alexander informed that his group would be launching TMG Online Advertising in October.