Times OOH begins fresh journey at DMRC with new tender
By M4G Bureau - January 06, 2020
Earlier the outdoor media owning firm was handling rights for Violet Line of DMRC
Times OOH has won the train wrap media rights at Pink line with its distinct “U” shape, serving 38 stations on the busy ring road. It circles Delhi all the way from Majlis Park and Azadpur in North to Punjabi Bagh and Rajouri garden in the West to Bhikaji Cama Place and Dill Haat in South to Mayur Vihar and Shiv Vihar in East. Delhi Metro is the largest and busiest metro in India with more than 285 stations, spanning 391 kilometres, across Delhi, Gurgaon and Noida.
Due to the interchanges with almost all the other major lines, such as the Yellow, Blue, Green, Red, Orange and Violet lines, it becomes an essential commuting option for Delhiites. Pink line also has an interchange with Airport Express line at South Campus Metro station making it convenient for the airport bound travellers. All these interchanges make the Pink line very versatile for metro travellers.
The Pink line caters to a healthy mix of passengers; The shoppers on their way to popular Sarojini Nagar, Lajpat Nagar, South Extension and INA markets, the professionals going back home, the students, the Government officials and the tourists through well connected network at Hazrat Nizamuddin Metro Station and Airport.
According to their research, 48% of passengers spend more than 45 minutes travelling on this line. 51% of the passengers belong to the service class and are the primary decision makers of their households.
Shekhar Narayanaswami, CFO and Head of Acquisitions, Times OOH said, “We plan to serve 52 trains on the Pink line offering high impact media options like trains wraps, followed by In-train media of more than 3500+ static sites and 1800+ digital screens. We already have expertise in metro media through our long association with Mumbai Metro One line and our previous association with Delhi Metro. We look forward to our next innings with DMRC and are confident that we will replicate the same success story on the Pink line of DMRC too. This also helps us consolidate our presence in Delhi NCR area”.