Tanishq displays'solitaires' at Hyderabad International Airport

Luxury brand Tanishq has launched an impactful campaign at the Rajiv Gandhi International Airport, Hyderabad to showcase its solitaires. A series of five larger-than-life portrait unipoles have been use for the campaign, targeting the incoming traffic. The portrait unipoles are among the high-profile media units available at the airport. This was a strategic move for the brand considering the international airport sees movement of affluent and highly discerning segment of society.

Talking about the new Tanishq campaign, Shashi Sinha, Sr. Vice President, Revenue, Laqshya Hyderabad Airport Media - which holds the airport rights -- said, "A brand as esteemed as Tanishq and a product as aspirational as a'solitaire diamond', needed a campaign that makes a bold and tasteful statement and ignites a pressing desire to possess or present a solitaire. What better way to do this than showcase the exquisite solitaires on a canvas as germane as the portrait unipoles? Since the unipoles are in a series, they generate a recurring exposure creating greater impact. Through this display at the Hyderabad Airport, Tanishq has showcased the prized product to well-heeled consumers both Indian and international.”