Suzuki Motorcycle ropes in dentsu X as media partner

Suzuki Motorcycle India Private Limited (SMIPL) has roped in dentsu X as their media partner and HAPPY Mcgarrybowen as the new creative agency for Suzuki two-wheelers, in effect from August 1, 2017. Both are a part of Dentsu Aegis Network.

“These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on the cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome HAPPY Mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India Private Limited, said.

Kartik Iyer, CEO & Cofounder Happy Mcgarrybowen, said “It is always exciting to enter a new category. And even more exciting when the category is two wheelers. We are really proud to partner with Suzuki in building their brands in India. We look forward to doing to some great work that truly pushes the needle in the category and in Suzuki's favour,”

Divya Karani, CEO, dentsu X India, explains "We are absolutely ecstatic and honoured to be chosen as the preferred media partners for SMIPL. Suzuki Motorcycles has unmatched potential of delivering advanced engineering and design, at competitive pricing. We are delighted that SMIPL appreciates our consumer centric approach which delivers on a truly brand immersive experience."