Srishti Communications plans second LED screen at second entrance to Bangalore City railway station

Leading OOH firm Srishti Communications is gearing up to install a second LED screen at the second entrance to the Bangalore City railway station, having successfully installed and managed the first-ever LED screen (14' x 10') at the station's Main entrance. The LED screen flashes train arrival and departure updates, and also serves as an attractive media for video advertising. The installation is inspired by similar LED screens seen at the airports. It is understood that a good number of enquiries have been received from the clients for display on the LED screen.

The first LED screen was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25.

Srishti Communications has taken strident steps in recent months to develop and run digital media properties, such as, digital screens inside Mysore railway station. S Kumar, founding Managing Director of the firm, believes that such pioneering initiatives will bring a greater number of advertising brands into the OOH fold. He asserts that innovative media also delivers greater returns to advertisers.

The firm maintains that every passenger looks at this giant LED board for updates on train arrival and departure. Further, this audio visual medium attracts the passers-by due to the dynamic nature and audio visual effect of the displays screened. Unlike conventional static boards, this unique medium showcases advertising brands in an impactful manner.