Smita Jha to set the tone for OAC 2015 deliberations

The OOH industry's growth is predicated to the overall growth of the advertising industry, although its share of the overall advertising pie would depend on how OOH players are able to influence the brand advertisers to increase their OOH spends. Smita Jha, Leader - Entertainment & Media Practice, PwC India, will provide a comparative view of the OOH industry's growth trends vis-à-vis the overall media industry in the Foundation Session of the Outdoor Advertising Convention (OAC), to be held at Renaissance Mumbai Convention Centre Hotel, Powai, during July 24-25. The Foundation Session will set the tone for the two-day Convention.

Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.

Smita is a Chartered Accountant by qualification. In 2014, she was adjudged to be among the'Top 50 Women in Media, Advertising and Marketing' in India.