Samsung Galaxy Note 4 captures audience at Cyber Hub

Samsung launched a strategic outdoor campaign covering the Cyber Hub, Gurgoan with an aim to launch its new smartphone Galaxy Note 4. The idea was to promote the new smartphone amongst high level corporate executives working at Cyber hub and affluent residents of Gurgaon, engaging them in a controlled environment. Along with this, the month-long campaign was launched in six other cities. 

The Cyber Hub was entirely plastered with Samsung Galaxy Note 4 outdoor advertisements. To capture high-footfall and premium locations, strategic branding was done at key locations including the entry & exit gate, main atrium, media centre, lift lobby, etc. Different formats like billboards, translites, LED screens, arch gates, flag poles; digital pods were used to create cluster impact. However in other six cities, existing long term sites of Samsung were used for communication.

Along with the display, the location was also utilised to engage the audiences considering the controlled environment through activation and a rock show. The company faced the challenge to get the branding completed before the launch of the Note 4 at Cyber Hub and the changeover completed on long term sites. Samsung also had the challenging task of working out the logistics to get the campaign up on time which included coordinating with creative team, operations team, etc.