SABIC’s maiden global campaign commits for collaboration and innovation
By M4G Bureau - November 06, 2019
Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs
A Saudi diversified manufacturing company, active in petrochemicals, chemicals, industrial polymers, fertilizers, and metals, SABIC launches a new OOH campaign as a part of their global campaign. This is the maiden global compaign by the brand also launched in India. The campaign is set to focus on SABIC collaborations that enable society to meet the demands of a changing world.
As per the brand statement, the campaign revolves around its themes of urbanization, food and water, sustainability and energy efficiency created with an investment of SAR 4.5 million.
Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign has been displayed across airport & corporate hubs of Delhi, Mumbai, Bangalore & Vadodara.
Yousef Al-Benyan, SABIC Vice Chairman and CEO, said that the campaign is an investment in the SABIC brand as the company continues the global growth outlined in its 2025 strategy.
“We have extensively embedded our brand internally and it inspires our collective efforts to make a difference in the world and support our goal of becoming the preferred world leader in chemicals,” Al-Benyan said.
“By making the investment in this campaign, we will not only elevate our brand, we will also position ourselves globally for future growth,” he added