Reckitt Benckiser India has awarded its media business to dentsu X

Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than 60 countries, RB is dedicated to helping people live healthier lives. Underpinned by values such as innovation and partnership, at its core, RB has also been the flagbearer of the sustainability movement across many countries. From driving sustainable innovation to working on recycling plastic, water and other types of wastes, RB’s initiatives are world-renowned.

 dentsu X India has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas. The business will shift effective 1^st January 2020.

 Divya Karani, Chief Executive Officer, dentsu X, says, “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. Moreover, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”