RD Outdoor bags sole advertising rights for Magh Mela 2020
By Bhawana Anand - December 17, 2019
Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands
Allahabad-based, RD Outdoor company bags the sole advertising rights for Magh Mela 2020 to be held at Prayagraj from 14th Jan, 2020 to 24th February, 2020. The company has been given the mandate for Zone1 that includes Parade & Sangam region.
Known as Mini-Kumbh Mela, the religious event will cater to approx. 4 crore people visiting majorly from rural India. As per the mandate allotted by the event organizers, the company will offer a gamut of advertising formats such as billboards, gate branding, changing room branding, inflated advertising, informational board branding and other offering various kinds of experiential advertising. It also permits the installation of LED screens of 16x8 for advertising.
Talking to Media4Growth, Harsh Agarwal, Director of RD Outdoor said, “It is yet another holy event offering brands to target masses coming from all across the nation. The advertising opportunities offered by us will be beneficial for all kinds of branding ranging from consumer durables to confectionary and etc.”