Podhigai Ads acquires exclusive ad rights for Forum mall media
By Ria Banerjee - January 23, 2020
The backlits media has been gaining positive response from advertisers
Chennai’s leading OOH firm, Podhigai Ads has acquired sole media rights for the backlit media on the PVR walls inside the Forum mall in Koramangala in Bangalore. The size of the media is35’x8. Considering the blanket ban on hoardings in the metro city, Malls are becoming a hub for advertising which is gaining traction from advertisers.
On this acquisition, Madan Seeni, Director of Podhigai Ads shares, “The market is seeing an increase in demand inside the malls in Bangalore these days. Podhigai Ads saw this as a possibility for advertising. We have identified this key opportunity in Forum Mall, one of the premium malls in Bangalore. We have acquired these new media and have taken it exclusively.”
Forum mall in Koramangala welcomes maximum audience reach both during weekdays and weekends, particularly near the PVR area where more audiences are seen to congregate. The media owning firm states that they are witnessing an increasing demand for these new media inside the mall as the brands are coming up with more enquiries.