Panasonic India to roll out new campaign in coming month

Panasonic India is planning for a major summer season OOH campaign for its air-conditioners that will be unfurled in the coming month, said Shirish Agarwal, Head- Marketing Communication & Brand, Panasonic India in an exclusive conversation with Media4Growth. “It is going to be our foremost campaign for the season,” said Agarwal. The multimedia campaign will cover TV, Digital and OOH.

Talking about OOH advertising, Agarwal mentioned that it is an impactful medium for building brand recall. Some time back Panasonic India had launched a major OOH campaign for its Anchor brand switches. It is seen that the brand takes the OOH route in the top 8-10 markets.

The brand is planning new product launches in the AC, refrigerator, washing machines and water heater segments in the coming financial year.