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OOH News

Orango Solutions wins media rights at Varanasi, Srinagar airports
Orango Solutions wins media rights at Varanasi, Srinagar airports

By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.

Laqshya’s wins top award in CSR category for Daikin OOH campaign
Laqshya’s wins top award in CSR category for Daikin OOH campaign

By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

‘A common OOH currency to measure the media is vital’
‘A common OOH currency to measure the media is vital’

By M4G Bureau - August 02, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.

‘OOH can spur social entrepreneurship in a big way’
‘OOH can spur social entrepreneurship in a big way’

By M4G Bureau - August 02, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.

Expand, measure, plan & localise OOH: Rajesh VL
Expand, measure, plan & localise OOH: Rajesh VL

By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel

By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

Orient Electric appoints Lodestar UM as Media AoR
Orient Electric appoints Lodestar UM as Media AoR

By M4G Bureau - August 01, 2017

Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter

OAA 2017 winners awarded
OAA 2017 winners awarded

By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

G Sharath Chandra promoted as President of Times OOH / TIML
G Sharath Chandra promoted as President of Times OOH / TIML

By Bhawana Anand - July 31, 2017

G Sharath Chandra Joined Times OOH group as a Chief Revenue Officer in 2012; he has been promoted as President as Arghya Chakravarty moves on.

Creativity at DOOH is essential to draw brands to invest
Creativity at DOOH is essential to draw brands to invest

By Nabamita Chatterjee - July 29, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.

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