OOH News
HC directs Nagpur civic body to nail repeat violators of OOH norms
By M4G Bureau - September 17, 2017
The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.
Skechers appoints Scarecrow Communications for creative exertion
By M4G Bureau - September 15, 2017
The agency has already begun work for their new products to be launched soon.
Car sales uptick augurs well for OOH business
By M4G Bureau - September 14, 2017
Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.
Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit
By M4G Bureau - September 13, 2017
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
DDB Mudra Group wins the creative mandate for PUMA
By M4G Bureau - September 12, 2017
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
dentsu X India appoints Roopam Garg as Chief Client Officer
By M4G Bureau - September 12, 2017
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
Kanpur OOH industry seeking extension of HC stay on media ban
By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
SOP v5.5 is a strong step to address payment issues: media owners
By Bhawana Anand - September 11, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Gurugram civic body assigns specific locations for political displays
By Bhawana Anand - September 08, 2017
The civic body will also swoop down on all unauthorised hoardings and banners put up in the city
IOAA mandates members, affiliate associations to root out ‘reverse auctions’
By Rajiv Raghunath - September 07, 2017
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.
