Saturday, April 04, 2020

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OOH News

Voice Dialogue Marketing- Did you hear about it?
Voice Dialogue Marketing- Did you hear about it?

By Pray Jani - March 20, 2020

Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality

Kumar Printers bags media rights for Saharanpur Rly Station
Kumar Printers bags media rights for Saharanpur Rly Station

By M4G Bureau - March 19, 2020

The media owning firm is installing 17 unipoles of 20/15 ft

Honda Cars empanels 3 OOH firms
Honda Cars empanels 3 OOH firms

By Bhawana Anand - March 19, 2020

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand

CMRL to install DOOH media inside 52 metro trains
CMRL to install DOOH media inside 52 metro trains

By M4G Bureau - March 19, 2020

The tender invites to install DOOH media for disseminating information and advertising purpose

It’s work from home for Out-Of-Home
It’s work from home for Out-Of-Home

By Bhawana Anand & Pray Jani - March 18, 2020

Teams have been given work from home option, essential kits

Coca-Cola’s AQUARIUS GLUCOCHARGE to refresh Outdoors
Coca-Cola’s AQUARIUS GLUCOCHARGE to refresh Outdoors

By M4G Bureau - March 18, 2020

The campaign conceptualized by Taproot Dentsu, Andhra Pradesh and Orissa first to get a burst of energy this summer

MCGM takes OOH route to build public awareness of COVID-19 prevention
MCGM takes OOH route to build public awareness of COVID-19 prevention

By Pray Jani - March 17, 2020

Media owners welcome move, but there is a concern over the cost burden

MHOA concerned over proposed 10% hike in license fee in draft BMC ad policy
MHOA concerned over proposed 10% hike in license fee in draft BMC ad policy

By Pray Jani - March 16, 2020

Acknowledges move to promote DOOH media, solar lighting of assets

World Out of Home Organization cancels Toronto 2020 Congress
World Out of Home Organization cancels Toronto 2020 Congress

By M4G Bureau - March 16, 2020

The next edition of the Congress will be held in Toronto in June 2021

Havas Media bags integrated media duties of ACC Cement
Havas Media bags integrated media duties of ACC Cement

By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

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