Sunday, January 19, 2020

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OOH News

“DOOH has always been a part of the plan” says Atul Shrivastava
“DOOH has always been a part of the plan” says Atul Shrivastava

By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

Storia® Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications
Storia® Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications

By M4G Bureau - January 07, 2020

Prior to joining Storia®, he was the Head of Marketing at Bisleri International Pvt Ltd

DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney
DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney

By M4G Bureau - January 07, 2020

The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

GoaMiles keen to tap cab-top DOOH media business
GoaMiles keen to tap cab-top DOOH media business

By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Will wi-fi on board Metro trains alter ad consumption patterns?
Will wi-fi on board Metro trains alter ad consumption patterns?

By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon
Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon

By Pray Jani - January 06, 2020

The agency will take over marketing communication for Harman International Industry Inc’s subsidiaries

Mumbai Central division of western railway to give ad rights
Mumbai Central division of western railway to give ad rights

By M4G Bureau - January 06, 2020

Multiple stations in tenders for advertising rights along the western line of Mumbai suburban rail.

Starcom bags the INR 100 crore upGrad account
Starcom bags the INR 100 crore upGrad account

By M4G Bureau - January 06, 2020

upGrad is in the process of charting out an ambitious branding and communication roadmap

Housing scheme central to BJP OOH campaign ahead of Delhi polls
Housing scheme central to BJP OOH campaign ahead of Delhi polls

By M4G Bureau - January 06, 2020

The campaign has been targeted at potential beneficiaries of the Pradhan Mantri Awas Yojna (Urban)

Kumar Printers bags media tender for 4 zones in Saharanpur
Kumar Printers bags media tender for 4 zones in Saharanpur

By M4G Bureau - January 06, 2020

Close to 40 unipoles have been installed in all zones

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