Wednesday, March 20, 2019

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OOH News

Talon buys US OOH agency Grandesign
Talon buys US OOH agency Grandesign

By Rajiv Raghunath - March 08, 2019

The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S

Dentsu Aegis Network expands Ashish Bhasin's role
Dentsu Aegis Network expands Ashish Bhasin's role

By M4G Bureau - March 07, 2019

The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets

Transit media can come alive with design interventions
Transit media can come alive with design interventions

By M4G Bureau - March 07, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

Max Fashion’s sartorial thumbs up to women
Max Fashion’s sartorial thumbs up to women

By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

National Green Tribunal seeks ban on PVC during election promos
National Green Tribunal seeks ban on PVC during election promos

By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties

Transit media is integral to OOH plans
Transit media is integral to OOH plans

By M4G Bureau - March 06, 2019

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

Van Heusen to tap OOH to promote new bags line
Van Heusen to tap OOH to promote new bags line

By M4G Bureau - March 06, 2019

The brand has signed on Bollywood actor Jacqueline Fernandez as the brand ambassador to promote its VH Bag for women debuting shortly

Transit media has huge potential
Transit media has huge potential

By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Startup company Litcabs goes big on Mumbai’s  Kaali-Peeli taxis
Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

The way forward is transit: Pawan Bansal
The way forward is transit: Pawan Bansal

By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

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