Friday, November 22, 2019

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OOH News

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi
Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

Parle Agro assigns media mandate to MediaCom
Parle Agro assigns media mandate to MediaCom

By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays
OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

OOH reports strong growth of +9.8% in Q3 2019
OOH reports strong growth of +9.8% in Q3 2019

By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

‘User engagement must lead to user sustenance’
‘User engagement must lead to user sustenance’

By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Surat media owners take ‘Maha’ precautions
Surat media owners take ‘Maha’ precautions

By Pray Jani - November 08, 2019

The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.

‘Clients need Creativity & Data together’
‘Clients need Creativity & Data together’

By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020
Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

Brands celebrate Diwali across Mumbai Airport
Brands celebrate Diwali across Mumbai Airport

By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Ormax Media launches measurement tool for ambient advertising
Ormax Media launches measurement tool for ambient advertising

By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

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