OOH News
Is Bengaluru inching closer to having a ‘Times Square’ like place?
By M4G Bureau - March 02, 2018
The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road
Ocelot Partners to acquire Ocean Outdoor for £200mn
By M4G Bureau - March 02, 2018
Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences
Jammu MC has imposed hoardings ban on various properties
By M4G Bureau - March 01, 2018
The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens
Surat MC’s Rs 100cr ad tax target impractical, say media owners
By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation
Dentsu Impact appoints Aditya Kilpady as National Planning Director
By M4G Bureau - February 28, 2018
Aditya comes in with over two decades of cross-cultural experience across verticals and geographies
Surat MC sets ambitious target of Rs 100 cr ad tax revenues
By M4G Bureau - February 28, 2018
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body
UK’s Talon Outdoor forays into US market
By M4G Bureau - February 28, 2018
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
Nirav Modi scam dents OOH to some extent
By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Media owners expect Hyderabad Metro pillar units to yield better returns in future
By Bhawana Anand - February 27, 2018
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause
Selvel Publicity’s Kekoo Nicholson passes away
By M4G Bureau - February 27, 2018
Kekoo was designated the managing director of Selvel Publicity in 1982 and since then had invested in maintaining and building one of the pioneering companies of the Indian OOH industry
