OOH News
Maharashtra Cabinet approves ban on flex boards, banners
By M4G Bureau - March 16, 2018
The government ban on the use of flex boards, banners, flags and other plastic materials will be enforced by the local urban bodies and the Maharashtra Pollution Control Board
Happy mcgarrybowen crafts new brand identity for Dream11
By M4G Bureau - March 16, 2018
Dream11 wanted to change its visual identity to make it ready for its next growth phase - from 2 crore current user base to 10 crore by 2020
Australia’s Vinyl Council identifies novel PVC ad banner recycling options
By M4G Bureau - March 15, 2018
An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million m² of PVC advertising banners sent to Australian landfills every year.
eg. communications bags train branding rights on DMRC 7 & 8 lines
By M4G Bureau - March 15, 2018
The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years
DMRC Pink Line will be a go-to destination for youth-focused brands
By M4G Bureau - March 15, 2018
With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus
Havas Media bags the integrated media duties of Bajaj Allianz
By M4G Bureau - March 14, 2018
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India
Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?
By M4G Bureau - March 14, 2018
PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
North Delhi Mayor Pretty Agarwal trains guns on unauthorised media
By Bhawana Anand - March 14, 2018
Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses
DMRC invites bids for media rights on Yellow Line
By M4G Bureau - March 14, 2018
The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018
Goibibo signs up as a Principal Sponsor for Mumbai Indians
By M4G Bureau - March 12, 2018
The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses
