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OOH News

Dentsu Impact starts Bangalore operations
Dentsu Impact starts Bangalore operations

By M4G Bureau - April 16, 2018

Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues

SDMC invites bids for advertising on cycle shelters
SDMC invites bids for advertising on cycle shelters

By M4G Bureau - April 16, 2018

The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area

Cuttack MC plans to outsource outdoor media management
Cuttack MC plans to outsource outdoor media management

By M4G Bureau - April 16, 2018

The objective is to root out all unauthorised media in the city and properly implement the Odisha Advertisement and Hoarding Policy, 2015

Srishti Communications bags Trivandrum airport media rights
Srishti Communications bags Trivandrum airport media rights

By Rajiv Raghunath - April 13, 2018

The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years

AK Garg likely to take charge of DMRC Operations
AK Garg likely to take charge of DMRC Operations

By Bhawana Anand - April 13, 2018

Garg has been with DMRC since 2006 when he joined as Chief General Manager. In 2013 he was promoted as Executive Director (Electrical)

Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18
Australia’s OOH industry nets 8.7% revenue growth in Q1 FY18

By M4G Bureau - April 12, 2018

Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year

Activation planned to promote Thums Up Charged No Sugar
Activation planned to promote Thums Up Charged No Sugar

By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

Lucknow media owners want business back on track
Lucknow media owners want business back on track

By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city

British Council appoints Carat India to handle their media mandate
British Council appoints Carat India to handle their media mandate

By M4G Bureau - April 11, 2018

The agency will work on enhancing the reach of their work, make new connections and new stories, and inspire millions of young people to develop relationship and connections

MHOA confers with BMC on outdoor policy in the making
MHOA confers with BMC on outdoor policy in the making

By Bhawana Anand - April 11, 2018

The first draft is expected to be released in three weeks for obtaining the suggestions of media owners in the city and to gauge their concerns

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