OOH News
Grandesign relocates hq to historic Wonder Bread Building
By M4G Bureau - May 08, 2018
San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth
Havas Media bags integrated media duties of Netmeds.com
By M4G Bureau - May 07, 2018
The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office
Agra MC follows Delhi in making ground for unipoles
By Bhawana Anand - May 07, 2018
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media
IOAA intensifies action on illegal sites; to report matters directly to brands
By Rajiv Raghunath - May 07, 2018
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor site in any market for ad displays; if the ad displays are not removed within a week of the intimation, IOAA shall forward the information to the concerned municipal body
ITW Consulting bags sole stadium branding rights for India-Ireland T20I series
By M4G Bureau - May 04, 2018
This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.
Global managers to address FEPE International Sorrento Congress
By M4G Bureau - May 04, 2018
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton
Contextual approach worked for us: Coca-Cola India
By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand
Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays
By M4G Bureau - May 03, 2018
The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.
Khushi Advertising wins exclusive rights for Vadodara airport
By M4G Bureau - May 03, 2018
Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
Standard Chartered launches ‘Here for good’ global campaign
By M4G Bureau - May 02, 2018
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads
