Friday, March 29, 2024

Advertisement

OOH News

Contextual approach worked for us: Coca-Cola India
Contextual approach worked for us: Coca-Cola India

By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays
Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.

Khushi Advertising wins exclusive rights for Vadodara airport
Khushi Advertising wins exclusive rights for Vadodara airport

By M4G Bureau - May 03, 2018

Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces

Standard Chartered launches ‘Here for good’ global campaign
Standard Chartered launches ‘Here for good’ global campaign

By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Ogilvy Bangalore wins the communication mandate for Chumbak in India
Ogilvy Bangalore wins the communication mandate for Chumbak in India

By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Bullseye Media fast-tracking Jaipur Metro pillar media development
Bullseye Media fast-tracking Jaipur Metro pillar media development

By M4G Bureau - April 30, 2018

The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city

New unipoles on road medians in Bhopal catch the eye of advertising brands
New unipoles on road medians in Bhopal catch the eye of advertising brands

By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft

Kerala OOH once again in line of fire on flex issue
Kerala OOH once again in line of fire on flex issue

By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Agra MC specifies locations for hoardings in city
Agra MC specifies locations for hoardings in city

By Bhawana Anand - April 26, 2018

The move will help the civic body to root out unauthorised media sites, but the ease of doing business at the specified locations would depend on the terms laid down in the tenders

BARC India forays into OOH Display screen viewership
BARC India forays into OOH Display screen viewership

By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement