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OOH News

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

Address specific needs of high-end brands, say luxury brand custodians & experts
Address specific needs of high-end brands, say luxury brand custodians & experts

By VJ Media Bureau - July 08, 2014

Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence

Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya
Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya

By VJ Media Bureau - July 08, 2014

Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya

Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha
Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha

By VJ Media Bureau - July 08, 2014

Recognise and reward good creativity in the outdoor space, says DaCunha

OOH is much more than hoardings: Sudeep Narayan
OOH is much more than hoardings: Sudeep Narayan

By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders

By VJ Media Bureau - July 08, 2014

DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years

OOH offers immense scope for innovation: Madhu S Datta
OOH offers immense scope for innovation: Madhu S Datta

By VJ Media Bureau - July 08, 2014

Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings

10th OAC was very special: Sunder Hemrajani
10th OAC was very special: Sunder Hemrajani

By VJ Media Bureau - July 08, 2014

Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Young Outdoorians vie for top honours at OAC
Young Outdoorians vie for top honours at OAC

By VJ Media Bureau - July 05, 2014

The outdoor advertising contest for young OOH professionals is underway; results to be declared on Day 2

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