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OOH News

Khushi Advertising acquires exclusive rights at Madurai Airport
Khushi Advertising acquires exclusive rights at Madurai Airport

By M4G Bureau - May 30, 2018

Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises

DTC opens tender for bus wrap branding
DTC opens tender for bus wrap branding

By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

FIITJEE station semi-naming rights well within the rules: DMRC
FIITJEE station semi-naming rights well within the rules: DMRC

By M4G Bureau - May 30, 2018

Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team

CNIT announces name change to Taoping Inc.
CNIT announces name change to Taoping Inc.

By Press Trust of India | Zurich/New Delhi - May 30, 2018

This strategic branding decision comes at a natural inflection point for our brand,, says Jianghuai Lin, Chairman and CEO of CNIT

JCDecaux SA signs exclusive pact with CiR for global airport intelligence
JCDecaux SA signs exclusive pact with CiR for global airport intelligence

By M4G Bureau - May 30, 2018

The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports

Fast Track Integrated Marketing services retains Guwahati airport media rights
Fast Track Integrated Marketing services retains Guwahati airport media rights

By M4G Bureau - May 29, 2018

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities

Coolwinks.com appoints dentsu X to handle its media duties
Coolwinks.com appoints dentsu X to handle its media duties

By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

Planet Advertising bags rights on cycle shelters cluster
Planet Advertising bags rights on cycle shelters cluster

By Bhawana Anand - May 28, 2018

The rights cover 9 cycle shelters and have been awarded to Planet Advertising for a period of 7 years; the firm will be required to maintain the infrastructure, and run the operations

No new tenders until GHMC ad policy is implemented
No new tenders until GHMC ad policy is implemented

By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan
Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

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