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OOH News

Lloyd Mathias to chair OAA 2018 Jury
Lloyd Mathias to chair OAA 2018 Jury

By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Rajdeep Publicity bags ad rights on NDMC digital screens
Rajdeep Publicity bags ad rights on NDMC digital screens

By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

SDMC to create branding opportunities with hydroponics on flyover pillars
SDMC to create branding opportunities with hydroponics on flyover pillars

By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

OBC casts Huda City Centre station in its corporate hues
OBC casts Huda City Centre station in its corporate hues

By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Uber drives its progressive brand positioning ahead
Uber drives its progressive brand positioning ahead

By M4G Bureau - June 12, 2018

Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018
MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

IOAA working closely with MESC to initiate OOH skill development programmes
IOAA working closely with MESC to initiate OOH skill development programmes

By M4G Bureau - June 12, 2018

After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry

Punjab Govt directs ULBs to step up outdoor media tendering process
Punjab Govt directs ULBs to step up outdoor media tendering process

By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

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