Friday, November 22, 2019

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OOH News

Sony Xperia hits Kolkata through OOH route
Sony Xperia hits Kolkata through OOH route

By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

Maha Kumbh! Maha Opportunity!
Maha Kumbh! Maha Opportunity!

By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013

From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.

OOH culture at the malls of Kolkata
OOH culture at the malls of Kolkata

By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

 OOH: The reminder media under review
OOH: The reminder media under review

By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Snow City promotes through a road show
Snow City promotes through a road show

By Nameeta Renchi - March 21, 2013

CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.

Danone B'lue box reaches colleges & corporate parks
Danone B'lue box reaches colleges & corporate parks

By Bhawana Anand - March 19, 2013

The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.

Uninor goes innovative with
Uninor goes innovative with"Jodi Zabardast”

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

Star Plus and DDB MudraMax initiate door knock programs
Star Plus and DDB MudraMax initiate door knock programs

By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

Transit Media is on growth: FICCI-KPMG report
Transit Media is on growth: FICCI-KPMG report

By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.

 RC&M ventures into Rural Bangladesh, initiates campaign for M&M
RC&M ventures into Rural Bangladesh, initiates campaign for M&M

By VJ Media Bureau - March 14, 2013

The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.

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