Maha Kumbh! Maha Opportunity!
By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.
Danone B'lue box reaches colleges & corporate parks
By Bhawana Anand - March 19, 2013
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
Star Plus and DDB MudraMax initiate door knock programs
By Bhawana Anand - March 18, 2013
The activity was live for 15 days, which saw the participation of around 152 women per society.
RC&M ventures into Rural Bangladesh, initiates campaign for M&M
By VJ Media Bureau - March 14, 2013
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.